What Is Included in a Brand Identity Package? (And What to Ask Before You Buy)
A brand identity package typically includes a logo suite, a colour palette, a typography system, and brand usage guidelines. What separates a solid package from a basic logo job is the thinking behind each element and the range of files the client actually walks away with.
Branding vs Logo Design: What South African Businesses Actually Need
A logo is a visual mark that identifies a business. Branding is the full system of how that business looks, sounds, and feels across every touchpoint: the website, the packaging, the email footer, the social media presence, and the way client communications are written.