Digital marketing

Branding Digital marketing

Brand Brainstorming Workbook

In 2020, branding is no longer optional! Having a strong brand for your business means promising your customers the best quality of service.
Where do you start when developing a brand? I have created the Brand Brainstorming Worksheet to help you with that first step. Use it to get those creative juices flowing before you start working with a designer to create that bomb brand of yours.

Digital marketing

3 myths about having a website

I come across a lot of misconceptions about having a website for your business. These misconceptions run the gamut, from those about what a website does or doesn’t do for your business, and some that keep people from getting a website for their business because they are think the process of getting one is complicated and expensive. So today I want to put a few of these myths to bed. Here are the top 3 myths about having a website.

Branding Digital marketing

What you are missing by not having a website

Many small business owners have asked themselves if a website is something they need for their business. I even hosted a poll on my instagram just to get a feel of what most people think about this topic. 96% felt that a website is essential for a small business. Since the majority realised the need for a website, this blog post is meant to share with that 4% what they might be missing.

Branding Motivation

Let’s get personal

Things are about to change here at Digital Lotus. I have decided to take the DL blog in a different direction. Of late, I feel like I have not been authentically connecting with my audience so from now on you will be seeing more blog articles on how I personally handled my side hustle as well as lots of tips on how to make the most out of your branding.