Branding Digital marketing

Brand Brainstorming Workbook

In 2020, branding is no longer optional! Having a strong brand for your business means promising your customers the best quality of service.
Where do you start when developing a brand? I have created the Brand Brainstorming Worksheet to help you with that first step. Use it to get those creative juices flowing before you start working with a designer to create that bomb brand of yours.

Digital marketing

3 myths about having a website

I come across a lot of misconceptions about having a website for your business. These misconceptions run the gamut, from those about what a website does or doesn’t do for your business, and some that keep people from getting a website for their business because they are think the process of getting one is complicated and expensive. So today I want to put a few of these myths to bed. Here are the top 3 myths about having a website.


Why being multi-passionate is a strength, not a weakness

This post was inspired by a conversation I had with a close friend of mine. She expressed that she sometimes felt like a misfit toy because she didn’t have one burning passion, like most people do. She didn’t dream of one profession during her younger years, and as an adult she had many ideas that she wanted to pursue and it just made her feel like she was flaky and unaccomplished.

Branding Digital marketing

What you are missing by not having a website

Many small business owners have asked themselves if a website is something they need for their business. I even hosted a poll on my instagram just to get a feel of what most people think about this topic. 96% felt that a website is essential for a small business. Since the majority realised the need for a website, this blog post is meant to share with that 4% what they might be missing.

Branding Motivation

Let’s get personal

Things are about to change here at Digital Lotus. I have decided to take the DL blog in a different direction. Of late, I feel like I have not been authentically connecting with my audience so from now on you will be seeing more blog articles on how I personally handled my side hustle as well as lots of tips on how to make the most out of your branding.