10 brand assets your business needs
You already know you need to establish a brand that is all your own, yet few people tell you exactly how to get started. This blog post is going to give you the details on the 10 main assets you need. ⠀⠀⠀
Brand Brainstorming Workbook
In 2020, branding is no longer optional! Having a strong brand for your business means promising your customers the best quality of service.
Where do you start when developing a brand? I have created the Brand Brainstorming Worksheet to help you with that first step. Use it to get those creative juices flowing before you start working with a designer to create that bomb brand of yours.
3 myths about having a website
I come across a lot of misconceptions about having a website for your business. These misconceptions run the gamut, from those about what a website does or doesn’t do for your business, and some that keep people from getting a website for their business because they are think the process of getting one is complicated and expensive. So today I want to put a few of these myths to bed. Here are the top 3 myths about having a website.
Why being multi-passionate is a strength, not a weakness
This post was inspired by a conversation I had with a close friend of mine. She expressed that she sometimes felt like a misfit toy because she didn’t have one burning passion, like most people do. She didn’t dream of one profession during her younger years, and as an adult she had many ideas that she wanted to pursue and it just made her feel like she was flaky and unaccomplished.
How to get work done when working from home
The lockdown related to COVID-19 have introduced a lot of people to a situation they probably wouldn’t have seen themselves in a few months ago: working from home. When the subject came up, at first it seemed like a great thing, but once you are in the situation, you quickly realise that not all that glitters is gold.
What you are missing by not having a website
Many small business owners have asked themselves if a website is something they need for their business. I even hosted a poll on my instagram just to get a feel of what most people think about this topic. 96% felt that a website is essential for a small business. Since the majority realised the need for a website, this blog post is meant to share with that 4% what they might be missing.
Why your business/blog needs a cohesive brand?
A cohesive, well-designed brand can differentiate your business from competitors, build trust with your audience, and give them the right first impression. There are many components to brand management that are essential – posting good content, posting frequently, and engaging with your audience.
Let’s get personal
Things are about to change here at Digital Lotus. I have decided to take the DL blog in a different direction. Of late, I feel like I have not been authentically connecting with my audience so from now on you will be seeing more blog articles on how I personally handled my side hustle as well as lots of tips on how to make the most out of your branding.
8 colour personalities and how to choose yours
I love colour! Seems like a random and mundane thing to state but there is a lot that colour communicates that most people are not aware of. Colour causes us to feel a certain way, to form a certain impression of things and represents a whole host of other things. Let’s dive into what 8 colours personify.
When is it the right time to rebrand?
If your brand is outdated, it will limit your business’ opportunities in the market you are in as well as the rate in which your business can grow. Is your business’ brand feeling a little old and tired? It might be time to start thinking about rebranding.