I come across a lot of misconceptions about having a website for your business. These misconceptions run the gamut, from those about what a website does or doesn’t do for your business, and some that keep people from getting a website for their business because they are think the process of getting one is complicated and expensive. So today I want to put a few of these myths to bed. Here are the top 3 myths about having a website.
Myth 1: Only online businesses need websites
There is a scary number of people who think websites are only for ecommerce businesses who actually sell products online. Most of the time, the people with this thought have actual stores where they sell their products or they are selling products via word of mouth or on social media. These people don’t see the value of having a website and prefer using the methods they have always used to sell their goods. This is the reason why you will find people who offer services that are actually in demand, such as plumbing, construction or electrical repairs having no web presence at all, because they believe this myth.
It doesn’t matter what you do or what you are selling. Whether you sell clothes, paint houses, are a doctor/dentist, people are searching for you online. The days of telephone directories are in the past so people now use tools like google maps to find businesses close to them. If you are not online, they are not going to find you.
All types of businesses need a website. The more information is available about your business online, the more trust you’ll earn from potential customers. You might get by without a website for a while, but as time goes on, not being online will definitely limit your income, and that’s critical when you’re trying to grow your business.
Myth 2: Building a website is very expensive
There are a number of people who may be sold on the fact that they need a website, but they are reluctant to actually get one because they think it’s very expensive. They think that creating a website is a complicated process that requires web developers that charge very high fees.
Getting a website doesn’t have to be an expensive exercise. In fact some people even do it themselves using some DIY software off the internet. The important thing to have in place before you start working on a website is a vision. Know what you want the website for and how you will use it, and you are less likely to get conned into an expensive product that will be of little use to you or your business.
Myth 3: The more features on a website the better
A multitude of features on your website doesn’t necessarily make it work for you. Sometimes people add a lot of features to their website under the misconception that it adds value to the website. This leads to you spreading yourself thin managing features that do not drive clients to your main goal.
It’s always best to keep your website simple. Your clients don’t care about bells and whistles. They come to your website to find out what you have to offer and how it can benefit them. Too many features will distract them from that, making you lose a client and your potential client misses out on your amazing service/product. Nobody wins with too many features on a website.
So that’s my top 3 myths busted.
There might be a lot of advice out there on what should or shouldn’t be added to a website. Cross check that advice with your own vision for your website. The best website you could ever have is one that’s aligned to your goals.